|
|
|
|
|
|
|
|
Apple rapped over iPhone ad
A TV advert misleadingly over-hyped the internet capabilities of Apple's iPhone, it has been ruled.
The 29-second ad featured a well-manicured male hand using the gadget's touchscreen to scroll around images zooming in on a weather forecast for Cape Town and a map of how to get to Heathrow Airport. "You never know which part of the internet you'll need... which is why all the parts of the internet are on the iPhone," assured a disembodied voice as the O2 and Apple logos appeared at the end of the broadcast. The footage provoked only two complaints to the Advertising Standards Authority (ASA) but that was enough for the ad to be pulled after the grievances were upheld. The mystery complainants (would it be too cynical to suggest they originated from rival firms?) claimed that the ad's message was misleading because the iPhone does not support Flash or Java, which are both essential aspects of many web pages. Apple unsuccessfully countered that the ad's aim was to highlight how the iPhone can offer access to all websites, while many other handsets do not. Safari is the web browser available on the iPhone. The ASA ruled that Apple implied that "users would be able to access all websites and see them in their entirety". Since the ad had not stressed the limitations of the iPhone, the watchdog decided that "the ad gave a misleading impression of the internet capabilities of the iPhone" and ordered that it must not be broadcast again in the same form. Steve Jobs' company, which typically refused to comment on the verdict, has some way to go before becoming the most complained-about ad this year. That title currently belongs to the Department of Health's Get Unhooked stop smoking campaign which has received 774 complaints from viewers shocked by images of fish hooks being pulled through smokers' cheeks. Apple's ad hasn't seemed to harm sales of the new iPhone 3G which is outselling its predecessor to such an extent that new rivals, like RIM's BlackBerry, will have their work cut out to compete. iPhone News posted on 27/08/2008 12:48:34 CommentsReply Two people didn't like it?Only two complaints? Wow.They investigate every commercial for every product... as long as two people don't like it? Also... this ad was for the *OLD* iPhone... not the new one. Old news. Again. Comment posted by Anonymous on 27/08/2008 14:15:45 Reply Old phone - not old newsWhile the ad might concern the old iPhone, the adjudication from the ASA on TBWA London's ad for Apple was only announced in the last 24 hours.Comment posted by Anonymous on 27/08/2008 18:42:49 Have your say!Apple holds fire on new Google iPhone app
Rumours that the iPhone is to get a Google application that lets you use your voice to surf the net seem to have proved a little premature.
Smartphone's more cost effective
A survey has found that the iPhone has helped Apple break into new parts of the smartphone market thanks to its multi-functionality.
US iPhone users to get free Wi-Fi access
iPhone owners in the US are to finally recieve free Wi-Fi access at hotspots around the country.
|
| Copyright © Mobile Marketing News 2007 |
