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Britain still text mad
Britain is still a text-crazed nation according to the latest research from the Mobile Data Association (MDA).
A non-profit UK association for vendors and users of mobile data and their advisors, the MDA has just released its latest quarterly report on mobile phone usage across the UK covering activity from January to May 2008. Text messaging (SMS) has again surpassed expectations with 1.4 billion text messages winging their way across the UK every week. There has been an impressive 25 per cent growth between the last quarter of 2007 and the second quarter of 2008. In December when many new devices are purchased, there was a massive 52 per cent surge in the number of messages sent. As for the future, the MDA predicts that moves by mobile operators to offer all-inclusive tariffs will stimulate further growth. The EU is also expected to crack down on roaming, something that will again boost usage. As a result of these factors, the MDA expects to see SMS growth of around 30 per cent over the course of 2008. Steve Reynolds, chairman of the Mobile Data Association, commented: "Text messaging has been without question one of the great success stories of the mobile age both for the industry and consumer. "With announcements this month around reduced cost of sending and receiving text messages abroad, this type of mobile operator action will only act to stimulate further growth." The survey also examined the popularity of picture and video messaging (MMS) and discovered that 1,529,306 of these types of messages were sent per day during the January to May period - a 30 per cent year-on-year growth. The proliferation of camera-enabled devices has been key to this boom in usage and the MDA will be closely studying the next quarter's figures to see if MMS is replacing the more traditional postcard as a way of people showing off their holiday exploits to jealous friends, families and neighbours. Industry News News posted on 29/07/2008 11:42:15 Have your say!Camera phone war hots up
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