Cheap new digital tunes available to download
The established retail website Play.com has announced that it will be offering a selection of cheap, unrestricted music to download.
The move could spark a price war between rival sites - good news for mobile users who like to download music and ringtones on to their phones.
The service promises to have singles costing just 65p - 14p cheaper than rival Apple's all-conquering iTunes site.
For those with longer attention spans, albums will be put on the store's virtual shelves, costing £1 less than at iTunes.
Websites, such as iTunes, traditionally sell downloads with a code preventing them from being copied onto different devices. This will not be the case with Play.com's wares.
EMI has signed up to the new service, which hopes to attract other big hitters including Sony, Warner and Universal.
Industry experts have pointed out that iTunes downloads can seamlessly be transferred to an iPod - something that will not be so straightforward with Play.com music.
The iTunes store has recently made recent Hollywood releases available to rent in a ground-breaking deal with major studios.
Industry News News posted on 14/02/2008 17:44:05