More Brits are waking up to the joys of the mobile
More Brits are, quite literally, waking up to the benefits of the mobile phone, according to new research.
A survey conducted by Travelodge found that 36 per cent of us now prefer using the latest ringtone to rouse us from our golden slumbers.
The news will be a nightmare for alarm clock manufacturers - 71 per cent of UK adults now see no future for the device.
Leigh McCarron, Travelodge sleep director, said: "We used to get lots of requests for alarm clocks and wake-up calls but now customers seem content with using their mobile phones.
"Our business customers are always travelling light so why bring yet another gadget to add to the phone, laptop, and iPod?"
Some things never change though - 34 per cent of people still love waking to the sound of the radio, with the soothing tones of Radio Two's twinkle-eyed Terry Wogan proving as popular as ever.
Industry News News posted on 14/05/2008 11:32:55