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Olympics boosts mobile TV
New figures have revealed that mobile TV was one of the big winners to emerge from the 2008 Beijing Olympics.
The Association for Interactive Media and Entertainment (AIME) collated reports from a number of industry researchers showing thousands of consumers worldwide were glued to the Games, including many watching on their handsets. Figures from Nielsen Online show an impressive 436,000 chose to view the opening ceremony's CGI fireworks display and mimed singing on their devices, courtesy of footage from NBC. Meanwhile, research from Teligent showed that 72 per cent of consumers interested in mobile TV would watch broadcasts if they could get local content for free. According to Reuters, China Mobile - the world's largest mobile group by subscribers - recorded 1 million viewers watching more than 300,000 hours of the Olympic mobile TV programmes. Over in the US, NBC revealed that in the first week of the games it saw about half a million people a day requesting Olympic content on phones. This might seem like a small number, but it is highly likely that many were accessing content in this way for the first time and it is hoped that this will prove habit-forming. The Olympics organisers should be thanked for aiding this mobile TV boom. They have pursued a policy of making the games available to as wide a TV audience as possible, sacrificing mega-bucks exclusivity deals as a result. An arrangement with YouTube gave the games larger exposure and made it simpler to download the action on mobiles. The website cellular-news.com has reported that the Olympics has pushed up sales of mobile TV handsets in Japan. Of the mobile phones that were sold in Japan in the first half of the year, some 73.5 per cent were compatible with the One-Seg digital terrestrial broadcasting service - ideal for watching the feats of Olympians like Michael Phelps while away from home. Industry News News posted on 26/08/2008 21:14:51 Have your say!Prada proud of new wrist accessory for mobile phone
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