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T Mobile video rental service aims to rival iTunes
Apple's iTunes service could have a new rival - T-Mobile is to launch a new seven-day wide rental service for mobile phone owners.
Video On Demand Plus might not be as catchy a name as iTunes but it will offer long-form content that can be viewed on either mobiles or PCs. The operator has opened negotiations with the likes of Ministry of Sound, EMI, ITV, Universal and Warner to extend the amount of content available on the new download website. T-Mobile clearly has its eyes on vintage archive footage such as Inspector Morse, Poirot, Heartbeat and On The Buses - all shows which ITV has just added to its catch-up service. Platform provider Saffron Digital will run the T-Mobile service which will imitate successful seven-day rental models run by rival operators. Seven-day rentals are a way that TV and film companies can maximise revenue from their products without losing too many DVD sales. So how will Video On Demand Plus appeal to T-Mobile's core audience of mobile users? T-Mobile's Sylvia Radacovska explained: "It's unique. You can buy content when you're on the go, then, for a better experience, watch it on your PC later." Her words are a tacit acknowledgement that mobiles aren't exactly the best medium to re-create the cinema experience of all-action films. However, when you're at a loose end - while waiting for a bus or waiting for a friend to turn up to meet you in a pub - there is a good opportunity to download video content for later viewing pleasure. It has been a busy week for the T-Mobile innovators. The firm's new Sidekick 2008 phone has been unveiled in the US. The device has apparently become a cult hit with fashion leaders such as Paris Hilton and Lindsay Lohan. With a slide-out QWERTY keyboard, video capture, wireless stereo music and Bluetooth capacity, its $149.99 asking price has impressed industry commentators. T-Mobile News posted on 31/07/2008 16:44:49 Have your say!T Mobile launches Nokia Xpress Music phone
T-Mobile has launched the Nokia 5610 XpressMusic mobile phone to some fairly mixed reviews from perfectionist bloggers.
T-Mobile to offer 3G BlackBerry Bold
Mobile phone fans could see some competition for the iPhone after T-Mobile announced that it will be the first network to bring the BlackBerry Bold to the UK.
Jaguar XF has best 'sound for pound' in-car audio system
Network operator T-Mobile and furniture retail chain Ikea have put together a piggy-back deal which will offer Ikea customers a cheap mobile phone package.
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