7 Tips for Building an Effective Online Strategy and Guide You Through the Vast Maze That is Online Marketing

Online marketing is crucial in today’s business world. There are so many ways to market online you might not know where to start. A few people who have tried all these ways have given has a list of things that work. Now you don’t have to start from scratch. Just follow these tips.

1. Social Media

There are a lot of social media out there. When using social media keep these things in mind:

  • Don’t follow every new trend
  • Have central space for your business, like a website that you control
  • Hire someone to handle your social media

2. Increase Website Traffic

There are several ways to do that. Basic things include knowing your audience, keep it simple, and make it easy to find information.

3. Use SEO

SEO stands for search engine optimisation. This is very important to make sure that your site ranks high on Google and other search engine results.

4. Instagram

Use Instagram as a marketing tool. There are some things to keep in mind to use this as a tool, but there are many resources online. You will have to figure out what you want to accomplish through this account.

5. Use Online Tools to Organize Marketing

There are some clever and handy tools out there that can help your marketing strategy along. These include SaneBox for email sorting, Trello for organising your calendar, Feedly for keeping track of online content and trends, Meet Edgar for sending out content, Canva for images, and Crazy Egg for website optimisation.

6. Use Infographics

Infographics are a good tool. People process images faster than words. You can bring your message across clearer and faster through Infographics.

7. Create a Knowledge Base

This basically refers to making it easy for consumers to find answers. It is like an FAQ section that has answers without having to contact the company directly. There is software available to set up such knowledge bases.

The online marketing field is vast. Hopefully, these tips can guide you somewhat to find what works for you and your business.

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5 Strategies for Online Marketing That is Low-Cost and Suitable for Anyone Getting Started

Many people are going into business for themselves. For some, this is the only way to get a job and for others, it is the preference of being their own boss. Either way, it is difficult to compete with larger companies that are visible everywhere. Rest assured, you don’t need to have a lot of money to get yourself out there. Here are a few online strategies that are inexpensive and creative.

1. LinkedIn

Creating a LinkedIn group is free. You can create a professional network for your product or business. It might take some time. Your goal should be to encourage networking, discussions and providing resources.

2. Endorsement

Big brands like Nike and Apple have international celebrities that endorse them. This might not be realistic for you, but endorsement by a local celebrity might. Local celebrities are singers, actors, sports stars, or even a teacher who is in the public eye. Approach one of these people and send them your product to get their feedback. Ask them to endorse you.

3. YouTube

Create a marketing video and post it on YouTube. Just recording or creating random videos will not help. Your marketing video should include a keyword researched headline, a clear editorial message, and a call to action. Recording a video is easy with a smart phone, so no expensive equipment is needed. Ask a friend who can do video editing to help you out.

4. Niche blogs

Find a few blogs that are in the same niche as your business. Contact the owner or writer and ask them if you can contribute. Offer them a part of your service or products for free. Tell them what you have to offer and the things you would like to write about. Explain why you think your ideas will be valuable to the readers.

5. E-book

Write an e-book about your industry. It can be about the issues or benefits. It can be about new developments and what they can bring to potential clients. You don’t have to be the best writer to write an e-book. You can even hire a ghostwriter for only a few dollars. You can upload your book to Amazon for free.

No more excuses! Get started on your strategy.

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7 Tips for Using Psychology to Improve Your Marketing Strategies and Target the Right Consumers for Your Product or Business

Marketing is aimed at people. People are human. Humans are driven by psychology. It is a very good idea to do some psychological research on consumer behaviour. You can use this information in your marketing strategies. It will definitely help you understand how consumers think and what makes them buy something. Here are a few tips for using psychology in your marketing strategies.

Impulsivity

Most people make impulse purchases. All ages, races, and genders are prone to impulsivity. You have heard many consumers say they walk into the store to buy bread and dog food and walk out with sweets and all kinds of things that were on special.

Pictures

Pictures are better than words. Consumers process the information in a picture faster than when they need to read too many words. Good pictures will do your strategy wonders.

Colour

There is a lot of information on colour and psychology. Do some research and find out what colours will have the effect you want. Use this for advertisements.

Trust

If you want consumers to trust your business or product, there are words that can help. Words that work are authentic, certified, loyal, guaranteed and official.

Get the ‘yes’

According to research, if a person said yes to something once they are more likely to do so again. This is why sales people push to get consumers to say yes to email sign ups or receiving newsletters.

Numbers

Most consumers have some type of budget. When they walk in and see a price that falls outside their budget amount, they will walk by. If, however, their budget is £1500 and they see that what they want has been marked down from £4000 to £2000 they might buy it. The discount will urge them to go over budget.

Emotion

Even the more rational types of consumers act on emotion. All purchases are based on emotion. Marketers should use this knowledge to their advantage.

If you are a marketer or looking to market your product yourself, take these tips into account. Use them in your strategy and see what happens.

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